Sacred Datura must have hired a PR firm to re-brand itself. When I was young, this plant was known as Loco Weed or also commonly, Jimson Weed. It is poisonous to cattle and causes them (or anything else that eats the plant) to go "crazy" (or dead). These plants are not too common for the simple reason, that if anyone sees one growing they pull it up. But look, they have gorgeous flowers and beautiful leaves. Kind of reminiscent of some people I know.