No one goes out of their way to search out cholla flowers. The plants themselves are so covered with thorns that their danger to the casual desert hiker is unmistakable. The flowers are not at all showy like the Prickly Pear, but have a waxy beauty all their own. Unless you look carefully, you might miss the flowers altogether because they are almost the same color as the rest of the plant. I guess they are like some people I know.